Ops Exploit New 'Sopranos' to Fullest

Hogan, Monica
February 2001
Multichannel News;02/26/2001, Vol. 22 Issue 9, p10
Reports on United States cable operators' exploitation of the popularity of the Home Box Office (HBO) hit program 'The Sopranos,' to help convince customers to sign up for cable or upgrade to premium and digital packages. Enormous popular appeal of the show, whose third season begins March 4, 2001; HBO's extensive advertising and marketing activities.


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