TITLE

Ops Exploit New 'Sopranos' to Fullest

AUTHOR(S)
Hogan, Monica
PUB. DATE
February 2001
SOURCE
Multichannel News;02/26/2001, Vol. 22 Issue 9, p10
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports on United States cable operators' exploitation of the popularity of the Home Box Office (HBO) hit program 'The Sopranos,' to help convince customers to sign up for cable or upgrade to premium and digital packages. Enormous popular appeal of the show, whose third season begins March 4, 2001; HBO's extensive advertising and marketing activities.
ACCESSION #
4150143

 

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