Hogan, Monica
February 2001
Multichannel News;02/26/2001, Vol. 22 Issue 9, p1
Reports on the marketing and cost-cutting plans of United States cable television and direct-broadcast satellite (DBS) operators in the face of uncertain economic conditions. Absence of plans to cut marketing expenses; Cost pressures felt by DBS operators, DirecTV and EchoStar Communications Corp.; 'No-layoff' policy at Insight Communications Co.; Search for marketing efficiencies.


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