Bassett goes calypso for Trinidad launch

Evans, Gary
February 2001
Furniture/Today;02/26/2001, Vol. 25 Issue 25, p34
Trade Publication
Focuses on Bassett Furniture Industries Inc.'s celebration of the retail launch of its Trinidad collection at one of its Bassett Furniture Direct (BFD) stores in Richmond, Virginia. Advertising blitz in the newspaper and on radio; Average sales per square foot at BFD stores.


Related Articles

  • BFD opens in Alburquerque.  // Furniture/Today;5/12/2003, Vol. 27 Issue 35, p32 

    Reports on the launching of Bassett Furniture Direct store in Albuquerque, New Mexico. Increase of market share; Alleviation of sales revenue.

  • Bassett to close two divisions.  // Wood & Wood Products;Aug97, Vol. 102 Issue 9, p13 

    States that the Bassett Furniture company is closing two of its divisions in Virginia. Identification of the divisions; Reasons for the closures; Impact of the closures on the company's sale.

  • Bassett adds Seattle, Indianapolis warehouses.  // Furniture/Today;1/28/2013, Vol. 37 Issue 22, p10 

    The article presents information on Bassett Furniture Industries Inc., a furniture manufacturer, that will open new warehouses in Seattle, Washington D.C. and Indianapolis, Indiana to support the growth of the brand with independent furniture retailers.

  • Bassett has new TV ad.  // Furniture/Today;6/2/2003, Vol. 27 Issue 38, p4 

    Reports on the launching of the branding campaign of the importer Bassett Furniture in Virginia. Aim of the campaign to differentiate the store from other retailers; Role of Frederick/Swanston in creating the campaign.

  • Bassett launches national ad campaign.  // Furniture/Today;10/17/2005, Vol. 30 Issue 7, p77 

    Reports on the launch of a national television advertising and direct mail campaign to back up the West End furniture collection of Bassett Furniture Industries Inc. in the U.S. Cable channels where the company is running its commercials; Number of direct mail pieces that the company will send...

  • Hamlin is Bassett's new agency.  // Furniture/Today;09/25/2000, Vol. 25 Issue 4, p22 

    Reports that former Bassett Furniture Industries vice-president Janice Hamlin's advertising agency is the agency of record for Bassett, Virginia-based Bassett Furniture Industries.

  • Bassett Furniture Polishes Message to Floor Rivals. O'Loughlin, Sandra // Brandweek;6/14/2004, Vol. 45 Issue 24, p15 

    Reports on the TV advertisements to be launched by Bassett Furniture through Frederick Swanston, as part of its strategy to attract younger consumers as of June 2004. Cable TV channels and programs that will feature the advertisements; Features of the advertisements; Comments from Peter...

  • Bassett raises its dividend.  // Furniture/Today;10/22/2011, Vol. 36 Issue 8, p190 

    The article reports that Bassett Furniture Industries Inc. has increased its quarterly dividend to 3.5 cents per share for the upcoming quarter of 2011.

  • Bassett to reopen promotional upholstery plant. Thomas, Larry // Furniture/Today;4/12/2010, Vol. 34 Issue 31, p10 

    The article reports on the reopen of an upholstery plant by Bassett Furniture Industries Inc. in Newton, North Carolina in 2010, to produce an entry-level fabric upholstery line that will be launched at the High Point Market.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics