Retailers say promotions, values key to maintaining RTA business

Edmonds, Tom
February 2001
Furniture/Today;02/26/2001, Vol. 25 Issue 25, p9
Trade Publication
Focuses on ready-to-assemble (RTA) furniture retailers' recognition of the importance of promotional strategies in the United States. Discount store chain ShopKo Stores Inc.'s commitment to the RTA segment; Furniture Zone's decision to wait out the downswing in the economic cycle.


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