TITLE

New products to spur Mitsubishi growth

AUTHOR(S)
Rechtin, Mark
PUB. DATE
February 2001
SOURCE
Automotive News;2/12/2001, Vol. 75 Issue 5916, p42
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the launching of the Mitsubishi Motor Sales of America Inc. of new products to spur their sales growth in the United States. Name of the replacement of Mirage; Concerns on the autonomy under DaimlerChrysler; Goal of Mitsubishi for the unit sale in 2005.
ACCESSION #
4148311

 

Related Articles

  • It's No Mirage. Zachary, Katherine // Ward's Auto World;Jul2001, Vol. 37 Issue 7, p75 

    Presents information on the automobile Lancer from Mitsubishi Motors Sales of America. Comparison with other brands; Features and capabilities; Size and body structures; Range of price.

  • Mitsubishi plans to attract more minority dealers. Sawyers, Arlena // Automotive News;6/10/1996, Vol. 70 Issue 5663, p4 

    Reports on the plans of Mitsubishi Motor Sales of America Inc. to open its dealer investment program to minorities. Pressure from civil rights leader Jesse Jackson on boycott against its vehicles; Evaluation of real estate capitalization; Buyout opportunities.

  • Mitsubishi rolls out new-look sedans. Rechtin, Mark // Automotive News;4/16/2001, Vol. 75 Issue 5925, p43 

    Reports on Mitsubishi Motor Sales of America Inc.'s unveiling of the 2002 Lancer and redesigned 2002 Diamante sedans during the 2001 New York Auto Show. Engine displacement of the Lancer; Mirage's longer wheelbase.

  • Ad spending boost promise. Rechtin, Mark // Automotive News;2/7/1994, Vol. 67 Issue 5537, p44 

    Reports on the issues discussed during the make meeting among Mitsubishi dealers held during the 1994 convention of the National Automobile Dealers Association (NADA). Mitsubishi Motor Sales of America's announcement of an increase in its advertising spending; Relaunching of the Galant...

  • Minority dealers criticize Mitsubishi program. Sawyers, Arlena // Automotive News;12/11/1995, Vol. 70 Issue 5636, p19 

    Reports on the views of the National Association of Minority Automobile Dealers on Mitsubishi Motor Sales of America Incorporated's Market Investment Program. Details on program; Who it is open to; Defense of program.

  • Mitsubishi Reports First Profit in Years. Fried, Ian // Orange County Business Journal;01/11/99, Vol. 22 Issue 2, p4 

    Reports that California-based Mitsubishi Motor Sales of America has earned a pre-tax profit in 1998 despite selling fewer than 200,000 vehicles. Failure to achieve retail, wholesale and end-of-term targets in the first seven months of the year; Sales of the Galant sedan; Product launches in 1999.

  • One dealer's revelation leads to Mitsubishi innovation. Chappell, Lindsay // Automotive News;11/8/1999, Vol. 74 Issue 5847, p28it 

    Reports on Mitsubishi Motor Sales of America Inc.'s plan to implement its computer-based dealer communications system in the United States as of November 8, 1999. Elgin, Illinois-based car dealership owner Joe Mitchell's role in the company's implementation of the computer system; Features of...

  • Ormes leaves Mitsubishi for East Coast dealership.  // Orange County Business Journal;02/09/98, Vol. 21 Issue 6, p10 

    Reports the decision of vice president Kevin Ormes of Mitsubishi Motor Sales of America to leave the company to join a New Jersey-based automotive dealership. Reason why Ormes left the company; Comment of Mitsubishi's Kim Custer on Ormes resignation; Ormes' remark on his job at Ramsey...

  • Mitsu Hits up Newbies for Bigger Spend. Green, Jeff // Brandweek;12/06/99, Vol. 40 Issue 46, p6 

    Reports that Mitsubishi Motor Sales of America is asking its dealer associations to double their contribution to regional advertising spending in 2000. Effect on the regional spending of the automotive company; Dealer spending of Mitsubishi for 1999.

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics