TITLE

Honda brings dealers into planning process

AUTHOR(S)
Rechtin, Mark
PUB. DATE
February 2001
SOURCE
Automotive News;2/12/2001, Vol. 75 Issue 5916, p38
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the plan of American Honda Co. to bring its dealers into the planning process in the United States. Need for Honda to monitor dealer advertising; Call for dealers to control selling expenses; Importance of addressing the youth market.
ACCESSION #
4148307

 

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