TITLE

Mazda dealers eager for product

AUTHOR(S)
Rechtin, Mark
PUB. DATE
February 2001
SOURCE
Automotive News;2/12/2001, Vol. 75 Issue 5916, p38
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the request of the dealers for more products and inventories from Mazda North American Operation in the United States. Aggressiveness of the brand marketing in the local and regional levels; Forecast of sales growth for 2001; Business goals of Mazda.
ACCESSION #
4148306

 

Related Articles

  • Mazda dealers: Don't skimp on launch ads. Rechtin, Mark // Automotive News;2/20/2006, Vol. 80 Issue 6190, p42 

    This article reports that according to the automobile dealers of the company Mazda North American Operations, the company should properly launch new or redesigned automobiles. Mazda's dealers remember the early 1990s when Mazda rolled out six products in 18 months and promptly ran out of money...

  • With new SUV in the wings, Mazda to boost ad spending in 2000. Ritchtin, Mark // Automotive News;1/3/2000, Vol. 74 Issue 5855, p6 

    Reports on Mazda North American Operations' plan to increase its advertising spending in 2000. Company's plan to launch its Tribute compact sport-utility; Mazda's desire to have more consistent message reaching consumers.

  • Plans for December launch chill some dealers. Rechtin, Mark // Automotive News;9/29/2003, Vol. 78 Issue 6059, p19 

    Still smarting from introduction of the Mazda6 mid-sized sedan in the winter of 2002, Mazda North American Operations again is facing a December introduction for an important car. This year, it's the crucial Mazda3 compact sedan and five-door hatchback, successor to the Protege. The problem:...

  • A Breed Apart. Schweinsberg, Christie // Ward's Auto World;Feb2006, Vol. 42 Issue 2, p45 

    The article evaluates the Mazdaspeed6 automobile from Mazda North American Operations and offers information on interior amenities, horsepower, transmission and cost.

  • Shoppers can haggle price on Mazda site. Rechtin, Mark // Automotive News;7/16/2007, Vol. 81 Issue 6264, p40 

    The article reports that Mazda North American Operations has upgraded its Web site so that shoppers can get a price quote from a dealership without leaving their desks. The website will act as a dealership site for interested buyers to negotiate a purchase. The surfers could contact a shopping...

  • Mazda has cut 30% of stores since '05. Sawyers, Arlena // Automotive News;2/23/2009, Vol. 83 Issue 6348, p16 

    The article reports that Mazda North American Operations has trimmed its U.S. retail network by nearly 30 percent since 2005. According to Jim O'Sullivan, chief executive officer, the company boosted dealer profitability by helping increase sales per store and revenue from fixed operations. He...

  • Mazda marketing gets 25% bump in 2012. Rechtin, Mark // Automotive News;2/6/2012, Vol. 86 Issue 6502, pS050 

    The article reports on the move of Mazda North American Operations in using the arrival of its CX-5 crossover, as well as the launch of its Skyactiv powertrain technology to boost its marketing spending by 25 percent in 2012. Mazda chief executive officer Jim O'Sullivan anticipates the CX-5 to...

  • Mazda cancels dealer agreements; Va. dealers cry foul. Harris, Donna // Automotive News;10/31/2005, Vol. 80 Issue 6174, p41 

    This article reports on the claims of the Virginia Automobile Dealers Association that Mazda North American Operations is illegally canceling its dealer agreements to force dealers to sign new contracts. Mazda says that it will end its current dealer agreements on December 22, 2005 and replace...

  • Mazda seeks improved share of mind from dealers. Rechtin, Mark // Automotive News;4/16/2001, Vol. 75 Issue 5925, p26 

    Reports on Mazda North American Operations' offering of enhanced incentives to automobile dealers. Recognition of dealers who improve sales, customer service and facility design according to standard criteria; Dealers' response to the Mazda Elite certification.

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics