3rd parties help, but dealers must rule Net leads

February 2001
Automotive News;2/12/2001, Vol. 75 Issue 5916, p12
Trade Publication
Reports on the efficacy of the third-party Internet buying system for dealers taking control on Net leads in the United States. Importance of sales leads to leaves in the third parties; Need for extra time and money to control the Internet leads; Treatment of Web customers as individuals building long-term relationships.


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