TITLE

3rd parties help, but dealers must rule Net leads

PUB. DATE
February 2001
SOURCE
Automotive News;2/12/2001, Vol. 75 Issue 5916, p12
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the efficacy of the third-party Internet buying system for dealers taking control on Net leads in the United States. Importance of sales leads to leaves in the third parties; Need for extra time and money to control the Internet leads; Treatment of Web customers as individuals building long-term relationships.
ACCESSION #
4148279

 

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