GM Europe puts on Cannes glitz

Roberts, Lauretta
October 2000
Marketing Event;Oct2000, p28
Presents information on the launching of General Motors (GM) Vauxhall Corsa automobile at Cannes' Palais des Festivals in Frejus, France in year 2000. Highlights of the launching event; Itinerary of the event; Comments from David McGeorge, manager of marketing operations for GM Europe. INSET: A world of launches.


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