TITLE

GM Europe puts on Cannes glitz

AUTHOR(S)
Roberts, Lauretta
PUB. DATE
October 2000
SOURCE
Marketing Event;Oct2000, p28
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Presents information on the launching of General Motors (GM) Vauxhall Corsa automobile at Cannes' Palais des Festivals in Frejus, France in year 2000. Highlights of the launching event; Itinerary of the event; Comments from David McGeorge, manager of marketing operations for GM Europe. INSET: A world of launches.
ACCESSION #
4147267

 

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