TITLE

Cider sampling targets cricket

PUB. DATE
October 2000
SOURCE
Marketing Event;Oct2000, p10
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports that Scrumpy Jack has given cider samples as part of the promotional campaign created by RPM. Goals of the promotion; Features of the promotion.
ACCESSION #
4147020

 

Related Articles

  • Win a Garmin nüvi Handheld GPS/Personal Assistant.  // Flying;Apr2007, Vol. 134 Issue 4, p20 

    The article urges readers to sign up for the giveaway on flyingmag.com to get a chance to win a new Garmin nüvi 350 color, handheld, global positioning system (GPS) moving map/personal assistant.

  • Digital queries. Haeberli, Eric // Advocate;04/28/98, Issue 758, p20 

    Invites readers to check out the Web sites of companies which offer to deliver free samples of their products. Includes Web sites of Tidy Cat; M&M; Nalge Nunc International; Durex; Discovery Redcords.

  • Teaching Tools. Parry, TIm // Promo;Apr2005, Vol. 18 Issue 5, pAR31 

    Reports on the increase in sampling programs spending of marketers in the U.S. in 2004. Total expenditure in sampling programs; Importance of tracking tools in evaluating return on investment.

  • Highs and lows of summer sampling. Goddard, Charlotte // Marketing (00253650);7/22/1999, p30 

    Explores the chances of successful summer sampling in Great Britain. Products that are dependent on temperature or weather; Target markets; Sampling opportunities in summer events and festivals; Link with sporting events; Importance of creating sampling experience where it is least expected;...

  • Scrumpy Jack will sponsor 2008 npower cricket games.  // Marketing Week;6/19/2008, Vol. 31 Issue 25, p6 

    The article outlines the sponsorship of Scrumpy Jack as the official cider for the 2008 npower Village Cup cricket tournament in Great Britain. The move was announced by Scottish & Newscastle UK. The tournament promotes grassroots cricket and gives village teams the chance to compete in the...

  • FREE WEIGHTS. Fitzgerald, Kate // Advertising Age;4/15/2002, Vol. 73 Issue 15, p41 

    The article presents a graph depicting the total number of free product samples handed out at 17,000 health clubs in the United States from 1998-2001.

  • Internet freebies: what to watch out for. Ellis, Clare // Good Housekeeping;Oct2005, Vol. 241 Issue 4, p111 

    Offers insights on the free material marketing strategy in the Internet. Motive behind the offers of the marketers; Tips on checking the privacy policy of the particular site; Factor to consider prior to accepting such offer.

  • A Bite to Whet the Reward Appetite: The Influence of Sampling on Reward-Seeking Behaviors. Wadhwa, Monica; Shiv, Baba; Nowlis, Stephen M // Journal of Marketing Research (JMR);Aug2008, Vol. 45 Issue 4, p403 

    In this research, the authors show that sampling a consumption cue (e.g., a flavored beverage) that is high in incentive value (i.e., tastes good) not only enhances subsequent consumption of other similar consumption cues (e.g., Pepsi) but also prompts people to seek anything rewarding (e.g.,...

  • Profiting from promotional products. Moss, Mark Richard // Black Enterprise;Jan1999, Vol. 29 Issue 6, p27 

    Offers guidelines for launching a campaign through promotional products. Types of promotional products used and how they are distributed; Relation of promotional items to product or service offered by the business; Central theme.

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics