TITLE

Report questions Olympic backing

AUTHOR(S)
Fletcher, Mike
PUB. DATE
October 2000
SOURCE
Marketing Event;Oct2000, p6
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports that ambush marketing was more effective than official sponsorship packages during the 2000 Sydney Olympic Games, according to a survey conducted by the Chartered Institute of Marketing. Companies that benefited from the event.
ACCESSION #
4146663

 

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