TITLE

United front

AUTHOR(S)
Clarke, Simon
PUB. DATE
November 2000
SOURCE
Marketing Event;Nov/Dec2000, p27
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Explores the results of the merger of Field Marketing Council (FMC) with the Direct Marketing Association. Impact of the merger on membership; Effect of the merger on member companies that do not consider themselves to be pure field marketing companies; Benefits of FMC to member companies; Best practice guidelines of FMC. INSET: Best practice-the guidelines.
ACCESSION #
4145805

 

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