TITLE

Mexican push from Pillsbury

PUB. DATE
November 2000
SOURCE
Marketing Event;Nov/Dec2000, p10
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Deals with the supermarket tour `Mexerience' organized by RPM for the promotion of Pillsbury's Old El Paso food brand. Consumer purchasing barriers addressed by the promotion.
ACCESSION #
4145712

 

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