TITLE

Setting the scene for spot of retail theatre

AUTHOR(S)
Hatfield, Colin
PUB. DATE
November 2000
SOURCE
Marketing Event;Nov/Dec2000, p7
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Explores the ways of effective advertising for the special events and exhibitions industry. Role of retailers and brand owners in creating effective advertising for the industry; Factor essential to the effectiveness of an advertising medium.
ACCESSION #
4145701

 

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