TITLE

Do your research and your business will be poised to prosper

AUTHOR(S)
Procopio, Sarah
PUB. DATE
June 2009
SOURCE
Las Vegas Business Press (10712186);6/1/2009, Vol. 26 Issue 22, pP31
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article identifies several major market research principles and their associated benefits. They include customer insights which can be gathered by conducting customer surveys intended to measure satisfaction levels, preferences and perceptions. Another principle is measuring employee engagement, which offers an opportunity to assess the link between employee satisfaction and the financial performance of a company.
ACCESSION #
41337883

 

Related Articles

  • Satisfaction vs. Loyalty. Cusick, William J. // Conference Board Review;Jan2010, Vol. 47 Issue 2, p11 

    The article focuses on satisfaction surveys which the author claims that customers most often respond to with "satisfied" despite what they really feel. Mentioned as the simple but not logical reason for that typical customer response is because it is easier to indicate "satisfied." He explains...

  • "Strategic Expectation Management and Judgments of Satisfaction". Cho, Cecile // Advances in Consumer Research;2005, Vol. 32 Issue 1, p228 

    No abstract available.

  • Follow your hunch. Edwards, Paul // Marketing (00253650);12/5/2007 Supplement, p33 

    The article offers his views on marketing research that has assumed new dimensions. Consumer satisfaction and consumer insight continue to command more value when it comes to marketing research. It says that gone are the days when the role of the researcher was to crunch the data and emerge with...

  • Is Customer Participation in Value Creation a Double-Edged Sword? Evidence from Professional Financial Services Across Cultures. Chan, Kimmy Wa; Yim, Chi Kin (Bennett); Lam, Simon S.K // Journal of Marketing;May2010, Vol. 74 Issue 3, p48 

    Emergent perspectives in marketing highlight new opportunities for co-opting customers as a means to define and cocreate value through their participation. This study delineates and empirically tests hypotheses regarding the effects of customer participation (CP) on value creation and...

  • HÄ°ZMET Ä°Ä°LETMELERÄ°NDE YÃœKSEK Ä°LÄ°Ä°KÄ° KALÄ°TESÄ°NE ULAÄ°ILMASINDA SINIR BÄ°RÄ°M Ä°Ä°GÖRENLERÄ°NÄ°N DUYGU İİÇİSÄ° OLARAK DEÄžERLENDÄ°RÄ°LMESÄ° Şengül, Arzu // Ege Academic Review;2009, Vol. 9 Issue 4, p1193 

    Most service provision takes place within the context of a social relationship between customers and front-desk-services personnel in a firm, and especially in services where the interaction between these two sides is high, the level of relational quality is a major factor for customer...

  • ONCE MORE WITH FEELING: WHY COMPANIES SHOULD TAKE A VALUES-BASED APPROACH TO BRAND RELATIONSHIP BUILDING. Hill, Dan // Ivey Business Journal;Sep/Oct2007, Vol. 71 Issue 7, p1 

    The article discusses how to use value-based approach in building brand-relationship. Value-laden approach places customer satisfaction at the center of business strategies. This approach capitalizes on emotional equity and goes beyond the factory-oriented mind set that focuses on technical...

  • ATTITUDES OF THE CONSUMERS REGARDING THEIR PERSONAL DATA: WHAT HAS CHANGED UNDER THE RECENT YEARS? Vegheș, Călin; Orzan, Mihai; Acatrinei, Carmen; Dugulan, Diana // Annals of the University of Oradea, Economic Science Series;2012, Vol. 21 Issue 1, p1228 

    The historical roots of the debates regarding the privacy are to be found in the conclusion issued, at the end of the 19th century, by the Pacific Railway Commission (1887), on the essential, for the citizen's peace and happiness, "right of personal security", and the individual's "right to be...

  • Dual Emphasis and the Long-Term Financial Impact of Customer Satisfaction. Mittal, Vikas; Anderson, Eugene W.; Sayrak, Akin; Tadikamalla, Pandu // Marketing Science;Fall2005, Vol. 24 Issue 4, p544 

    This paper draws on the quality profitability emphasis framework of Rust, Moorman, and Dickson (2002) (Rust, Roland T., Christine Moorman, Peter R. Dickson. 2002. Getting returns from service quality: Revenue expansion, cost reduction, or both. J. Marketing 66(October) 7-24.) to examine the...

  • The Concept of Hope and Its Relevance to Product Evaluation and Choice. MacInnis, Deborah J.; de Mello, Gustavo E. // Journal of Marketing;Jan2005, Vol. 69 Issue 1, p1 

    This conceptual article uses an appraisal theory perspective to define the construct of hope and describe its relevance to consumer behavior, marketing, and public policy in the domains of product evaluation and choice. Using the appraisal dimensions of hope, the authors identify a set of...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics