Newest Tactic In Time Warner's E-Strategy--Look To The Children
- Michel Joins Time Warner Trade. // Publishers Weekly;1/1/2001, Vol. 248 Issue 1, p22
Reports on the appointment of Bob Michel as director of international sales for Time Warner Trade Publishing. Background of Michel; Responsibilities of Michel as director.
- New sales team named at Warner. // Publishers Weekly;1/19/1998, Vol. 245 Issue 3, p236
Reports the creation of a Time Warner sales management team to coordinate sales activities for Warner Books, Little, Brown and the various lines that they distribute. Christine Barba as the head of the team with John Marwell as deputy; Other personnel shifts.
- Texterity, Time Warner Ink Pact. // Publishers Weekly;10/8/2001, Vol. 248 Issue 41, p16
Reports on the agreement between Time Warner Trade Publishing and Texterity, provider of electronic publishing services. Purpose of the deal; Terms under the agreement.
- LB Canada closes down. Slopen, Beverley // Publishers Weekly;3/23/1998, Vol. 245 Issue 12, p18
Focuses on Time Warner's closing of its Canadian Little, Brown subsidiary. Comments from Little, Brown's president, Kim McArthur on corporate revenues; Authors that comprise McArthur's Canadian publishing program; Concerns of Time Warner's Rick Hall over Little, Brown's ability to be profitable.
- TW turns $135 mil profit in 4th qtr. Peers, Martin // Variety;02/16/98, Vol. 370 Issue 1, p38
Reports that the television production and publishing has helped Time Warner company in New York to garner a profit amounting to $135 million in the fourth quarter of 1997. Revenue of the company; Factors that contributed to the company's financial success in television production.
- Time Warner plans test of teen magazine. // Marketing News;12/6/93, Vol. 27 Issue 25, p6
The article highlights the plan of Time Warner Inc. to publish a magazine in March 1994. The magazine is to be called "Mouth2Mouth" and will target young men and women ages15 and 19 years old. Former contributor to the publication "Vanity Fair," Angela Janklow, will be the editor-in-chief. The...
- Time Warner Revenue Up In 2005; Book Publishing Praised. // Book Publishing Report;2/6/2006, Vol. 31 Issue 5, p3
The article reports that Time Warner ended 2005 with an overall 7% increase in total corporate revenue during the fourth quarter and a 3.7% increase in total corporate revenue for the year. Trade publishing revenue grew by 8.8%. Time Warner subsidiary Time Warner Book Group managed to raise the...
- Co-Palletization: Rising Postal Rates
May Push B-to-B Publishers to Bulk Up. DeRico, Anthony // Folio: The Magazine for Magazine Management;Jun2004, Vol. 33 Issue 6, p50
Provides information on the decision of business-to-business publishers in the U.S. to reexamine their mailing strategies for co-palletization. Factors that led publishers to reexamine their strategies; Benefits of co-palletization to publishers; Disadvantage of co-palletization; Action taken...
- Same As It Ever Was. Gay, Verne // Adweek New England Edition;03/06/2000, Vol. 37 Issue 10, pM38
Discusses the impact of America Online Inc. and Time Warner company merger to magazine industry in the United States. Information on the Internet strategy of Time Warner company; Speculations and rumor surrounding the merger deal; Response from several publishers in the country.