Serta counting on sheep to enliven its Web site

Thomas, Larry
February 2001
Furniture/Today;02/19/2001, Vol. 25 Issue 24, p32
Trade Publication
Comments on the developments concerning the Web sites of three beddings manufacturers in the United States as of February 19, 2001. Addition of a humorous 30-second movie featuring animated sheeps at Serta's site; Broadcast of Simmons' quarterly conference call with securities analysts over its site; Sealy's efforts to address market trends at its site.


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