TITLE

Serta counting on sheep to enliven its Web site

AUTHOR(S)
Thomas, Larry
PUB. DATE
February 2001
SOURCE
Furniture/Today;02/19/2001, Vol. 25 Issue 24, p32
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Comments on the developments concerning the Web sites of three beddings manufacturers in the United States as of February 19, 2001. Addition of a humorous 30-second movie featuring animated sheeps at Serta's site; Broadcast of Simmons' quarterly conference call with securities analysts over its site; Sealy's efforts to address market trends at its site.
ACCESSION #
4123596

 

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