TITLE

Sell more by sharpening your story, Post advises

AUTHOR(S)
Evans, Gary
PUB. DATE
February 2001
SOURCE
Furniture/Today;02/19/2001, Vol. 25 Issue 24, p20
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Highlights store designer and brand consultant Connie Post's presentation at the American Furniture Manufacturers Association Marketing Division meeting in Greensboro, North Carolina. Examples given of how retailers can attract consumers, meet shoppers' expectations and induce them to buy; Reasons cited for the strong growth in manufacturers' galleries during the 1980s; Store design trends discussed.
ACCESSION #
4123533

 

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