Moreno's Math

Craft, Matthew
May 2009
Forbes Asia;5/11/2009, Vol. 5 Issue 8, p66
The article focuses on the strategies used by Arturo Moreno to turn around the fortunes of his once money losing baseball team Los Angeles Angels of Anaheim. His strategies involved both image makeovers and tactical business moves. He reportedly makes an effort to mingle with fans of not only his own team, but also of other teams along with the support staffs of stadiums. His tactic of selling costly but empty stadium seats not only fetched him extra revenues, but also accolades from fans.


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