The World At Their Feet

Tan, Jessica
May 2009
Forbes Asia;5/11/2009, Vol. 5 Issue 8, p52
The article presents information on Singapore-based Charles & Keith international chain of footwear and accesories. Charles Wong and his two brothers were running an ordinary women's shoe store in mid-1990s. In 1997, they decided to change thier business model and design shoes in-house. Since then the company has taken off and now has 177 shops in 21 countries and is planning to have 500 in five years. Wongs says the company posted sales of $97 million last year and expects a growth of 30%. INSET: DESIGN AS A NEW BUSINESS LANGUAGE.


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