Xtep Forward

Epstein, Gady; Jie, Li
May 2009
Forbes Asia;5/11/2009, Vol. 5 Issue 8, p18
The article reports that Ding Shuipo, owner of Xtep International Holdings, along with several like-minded Chinese entrepreneurs, is planning to acquire various failed overseas brands and launch them in the second- and third-tier cities in China. Xtep already sells products licensed from Disney Sport and is opening 800 to 1000 Xtep retail outlets in mainland China. Several Chinese companies are importing foreign labels and expanding domestically, instead of venturing into the oversees markets.


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