Win-Back Starts Before Customer Is Lost

Cimperman, John D.
February 2001
Multichannel News;02/19/2001, Vol. 22 Issue 8, p53
Trade Publication
Calls on cable television companies to enhance the customer loyalty of their subscribers in the United States as of February 19, 2001. Subscribers' reasons for leaving a cable television company; Importance of establishing a relationship with subscribers.


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