TITLE

Win-Back Starts Before Customer Is Lost

AUTHOR(S)
Cimperman, John D.
PUB. DATE
February 2001
SOURCE
Multichannel News;02/19/2001, Vol. 22 Issue 8, p53
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Calls on cable television companies to enhance the customer loyalty of their subscribers in the United States as of February 19, 2001. Subscribers' reasons for leaving a cable television company; Importance of establishing a relationship with subscribers.
ACCESSION #
4119299

 

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