A sense ofvalues

Bentley, Graham
May 2009
Money Marketing;5/14/2009, p46
The article discusses the need of advisers to consider how clients perceived price and value of financial product in Great Britain. The author states that price and value can be interchanged since client based their satisfaction on how the product has helped them in a meaningful way. The author also cites several situations wherein price and value plays an essential role in the selection of products and client preference.


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