TITLE

Adwatch 20.05.09

AUTHOR(S)
Bain, David
PUB. DATE
May 2009
SOURCE
Marketing (00253650);5/20/2009, p21
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the advertisements that bring back memories of the past in Great Britain. It relates to the marketing strategy around the country that uses nostalgic themes or the events that remind people of good old days. One of the products that promote the old theme is Persil, a detergent brand that attaches the old values to the brand.
ACCESSION #
41140513

 

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