Kids' Upfront Forecast to be Flat

Forkan, Jim
February 2001
Multichannel News;02/12/2001, Vol. 22 Issue 7, p14
Reports a decline in the kids' upfront advertising sales market in New York. Estimation of Turner Broadcasting Sales Inc. of the overall kids market; Comparative ratings between Cartoon Network and Nickelodeon with broadcast networks; Increase of the basic cable viewing among kids.


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