TITLE

Sewell didn't know he was a brand

AUTHOR(S)
Plume, Janet
PUB. DATE
February 2001
SOURCE
Automotive News;2/5/2001, Vol. 75 Issue 5915, p96
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the branding of the Sewell Automotive Cos. automobile dealership based on customer services in Texas. Expansion of the family business; Importance of innovation towards easing customer experience in maintaining a strong brand; Core of the company's success formula. INSET: Adding to awareness.
ACCESSION #
4110797

 

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