TITLE

'Chapman Choice' is auto group's message

AUTHOR(S)
Schwartz, David
PUB. DATE
February 2001
SOURCE
Automotive News;2/5/2001, Vol. 75 Issue 5915, p94
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the trademark of the Chapman Automotive Group in the United States. Importance of providing customers with a feeling of stability in the dealership business; Extension of the feel-good approach of the company to advertising; Foundation of the company. INSET: Adding to awareness.
ACCESSION #
4110796

 

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