TITLE

8 stores, 13 makes: It's all Burt

AUTHOR(S)
Tilton, Lynn
PUB. DATE
February 2001
SOURCE
Automotive News;2/5/2001, Vol. 75 Issue 5915, p90
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports the brand-building of Burt Automotive Network in Colorado. Importance of brand image in the business continuous success; Details of the multifaceted business approach of the company; Significance of a loyalty program to the customers; Maintenance of success continuity in a competitive market. INSET: Adding to awareness.
ACCESSION #
4110793

 

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