TITLE

Many lines, one brand: It's Nalley

AUTHOR(S)
Cauley, H.M.
PUB. DATE
February 2001
SOURCE
Automotive News;2/5/2001, Vol. 75 Issue 5915, p86
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the impact of the name Nalley, a multiple-line of car brands at Nalley automobile dealership on the business in Atlanta, Georgia. Availability of a multiple-line of car brands as options for customers; History and stability of the company; Use of the Internet for the company advertising. INSET: Adding to awareness.
ACCESSION #
4110791

 

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