TITLE

Ford's new marketing tack: 1 mall, separate stores

AUTHOR(S)
Connelly, Mary
PUB. DATE
February 2001
SOURCE
Automotive News;2/5/2001, Vol. 75 Issue 5915, p18
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Presents the marketing tactic of Ford Motor Co. in the United States. Portfolio of vehicles under family of brands; Claims of Wolfgang Reitzle, vice president of Premier Automotive Group, selling brands of Ford Motor Co, on the marketing tactic; Construction of the premier campus.
ACCESSION #
4110743

 

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