Ford's new marketing tack: 1 mall, separate stores

Connelly, Mary
February 2001
Automotive News;2/5/2001, Vol. 75 Issue 5915, p18
Trade Publication
Presents the marketing tactic of Ford Motor Co. in the United States. Portfolio of vehicles under family of brands; Claims of Wolfgang Reitzle, vice president of Premier Automotive Group, selling brands of Ford Motor Co, on the marketing tactic; Construction of the premier campus.


Related Articles

  • Ford: racing to catch up in China.  // MarketWatch: Automotive;December 2003, Vol. 2 Issue 12, p10 

    Reports on Ford Motor Co.'s intensification of its attempts to penetrate the Chinese market. Price pressures faced by Ford in the United States; Disappointing sales in Europe; Potential of the growing Chinese market; History of Ford in China since 1990.

  • Lincoln Redefining Its Brand, Revamping Dealerships. Orloff, David // Orange County Business Journal;05/22/2000, Vol. 23 Issue 21, p70 

    Reports on the brandingstrategy of Irvine, California-based Lincoln Mercury Inc. Company's separation of the two automobile brand lines; Target markets; Restructuring of the company's dealerships.

  • Bust to boom - and back.  // Automotive News;3/17/2003, Vol. 77 Issue 6029, p4 

    Focuses on the strategy adopted by Ford Motor Co. to survive in automobile industry. Status of Ford cars in the early 1980s; Vehicle introduced by Ford that became America's best selling car by the late 1980s.

  • Is something wrong? Crain, Keith // Automotive News;06/28/99, Vol. 73 Issue 5826, p12 

    Comments on the automakers' plans to reinvent the distribution system in the industry in the United States. Ford Motor Co.'s commitment to change the way it distributes and sells cars and trucks; Evolution of the retail distribution system; Why the current retail system works.

  • Ford marketing defectors help Chrysler create youth program. Cantwell, Julie // Automotive News;6/11/2001, Vol. 75 Issue 5934, p2 

    Reports on the plan of Fusion 5, a group composed of executives and Ford's former youth marketing agency, to create a program for the launching of youth-related products from new and used cars to parts. Similarity of the program to the youth-focused Genesis program at Toyota Motor Sales U.S.A. Inc.

  • Another Opportunity for Ford. Windecker, Ray; Kobe, Gerry // Automotive Industries;Nov2001, Vol. 181 Issue 11, p12 

    Focuses on the decline of the market share of Ford Motor Co. in the United States in 2001. Programs which contributed to the growth of the company in the early part of 1990s; Implications of the low market share of the company.

  • Ford alters marketing structure. Cantwell, Julie // Automotive News;12/17/2001, Vol. 76 Issue 5962, p6 

    Reports the consolidation of women's marketing and diversity marketing of Ford Motor Co. as specialty marketing group in Detroit, Michigan. Appointment of vice president of global marketing, Jan Klug as head of the group; Configuration of the global marketing operations of the company; Creation...

  • The Industry. Vasilash, Gary S. // Automotive Design & Production;Jan2002, Vol. 114 Issue 1, p8 

    Ponders on several issues concerning the automotive industry as of January 2002. One of the reasons there are fewer automobile makers in the early 21st century than in the early 20th century; Performance of luxury automobiles in the market; Action plan of Ford Motor Co. to recover from its...

  • Ford family breaks sales record.  // Automotive Engineer;Feb2000, Vol. 25 Issue 2, p9 

    Reports on the record sales established by Ford, Mercury, Lincoln, Jaguar and Volvo dealers in 1999, breaking Ford Motor Co.'s sales record since 1978. Sales record established by Ford F-Series pickups; Top sales rank for the Ford Explorer; Contribution of the S40 and V40 Volvo series to the...

  • Setup Not So Bad After All. Banks, Cliff // Ward's Dealer Business;Aug2003, Vol. 37 Issue 8, p37 

    Reports on the reorganization of the aftermaket parts delivery system of Ford Motor Co. in the U.S. Increase of marketing efforts; Education of automobile dealers on inventory advantages; Enhancement of service repair fill rates.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics