TITLE

GM, dealers share ad reins

AUTHOR(S)
Cantwell, Julie
PUB. DATE
February 2001
SOURCE
Automotive News;2/5/2001, Vol. 75 Issue 5915, preceding p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports the regulation of local dealer advertising by General Motors in the United States. Variation in the ad group membership; Need for a local advertising and marketing manager in each region; Requirements for the dealer group program.
ACCESSION #
4110721

 

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