TITLE

Ad-ding it up

AUTHOR(S)
Ford, Tracy
PUB. DATE
February 2001
SOURCE
RCR Wireless News;2/5/2001, Vol. 20 Issue 6, p12
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Comments on the viability of wireless advertising services in the United States.
ACCESSION #
4107398

 

Related Articles

  • BT Customers Receive Mixed Messages. Quigley, Paul // Wireless Week;01/22/2001, Vol. 7 Issue 4, p12 

    Reports on the confusion among customers of British Telecommunications PLC regarding the company's advertising campaign for its pay-phone and mobile Internet telephony services in Great Britain. Implications of the company's advertising campaign on the wireless communication industry; Aim of...

  • Wireless Ads Drawing Mixed Opinions. Smith, Brad // Wireless Week;03/19/2001, Vol. 7 Issue 12, p40 

    Focuses on the mixed opinions from experts and analysts on the advertising campaigns of wireless communication companies in the United States. Economic impact of the wireless campaigns; Speculations about consumers resistance to the advertising of wireless devices; Details of a study conducted...

  • Cellular One Blitzes Youth, Consumer Awareness. Mendez-Wilson, Deborah // Wireless Week;9/10/2001, Vol. 7 Issue 37, p14 

    Reports on the launch of the television advertisement aimed at drawing young wireless consumers to the Cellular One Inc. Web site on September 10, 2001. Reason for attracting consumers between the ages of 18 and 25; Description of the advertisement.

  • Verizon Wireless Finishes Launch Year A Solid No. 1. McCall, Margo // Wireless Week;03/12/2001, Vol. 7 Issue 11, p13 

    Features service provider Verizon Wireless, in relation to the Supercarrier of the Year honor it won in the annual `Wireless Week' Carrier Excellence Awards for 2000. Details on its achievements during the year; Background information on the firm.

  • 3G rolling, but pricey. Seybold, Andrew // Wireless Week;2/4/2002, Vol. 8 Issue 5, p22 

    Reports on the entry of Verizon Wireless in the wireless networks business. Areas where Verizon has launched its wireless service; Pricing of the company's service.

  • Wireless heavies promise 500-fold speed boost. Pappalardo, Denise // Network World;03/02/98, Vol. 15 Issue 9, p13 

    Reports that a group of wireless companies plans to develop third-generation wireless hardware, which is based on the Code Division Multiple Access (CDMA) protocol. Reference to the ireless 98 show; Identification of the companies.

  • After inching along, wireless data prepares for takeoff. Brodsky, Ira // Network World;07/13/98, Vol. 15 Issue 28, p42 

    Opinion. Examines the potential of the wireless data segment of the computer industry in the United States. Estimated number of wireless data users in the United States; Reason the wireless data industry has not been successful; Modem speeds which could be achieved in the wireless data...

  • Verizon launches CNY high-speed wireless.  // Business Journal (Central New York);6/28/2002, Vol. 16 Issue 26, p16 

    Focuses on Express Network, a wireless system used by Verizon Wireless for its customers in several cities of New York. Capabilities of the network; Pricing plan offered by Verizon to its customers using the network.

  • Wireless card terminals get mixed results. Keenan, Charles // American Banker;9/3/1998, Vol. 163 Issue 169, p9 

    Presents information on wireless card terminals, while assessing the benefits of the product. Cost of the terminals; Problems encountered with the terminals; Comments made by Roger L. Peirce, chairman and chief executive officer of U.S. Wireless Data Inc.

  • Wireless looks to digital edge. McConville, Jim // Broadcasting & Cable;4/1/96, Vol. 126 Issue 14, p52 

    Reports that industry analysts in the United States indicate that wireless cable's move from analog to digital in 1996 could double its subscriber base and give it a digital headstart on wired cable. Growth projections by Paul Kagan & Associates; Details on Tele-TV's deal to have digital...

Share

Read the Article

Courtesy of

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics