Putting On Brave Faces

Consoli, John; McClellan, Steve
June 2009
Adweek;6/1/2009, Vol. 50 Issue 22, special section p8
Trade Publication
The article examines the Spanish-language broadcast television networks Univision and Telemundo. The two companies are forecast to suffer a decline in television advertising sales in the "upfront" sales period for the 2009-2010 television season. Both networks had significant ratings success among young people aged 18-34, a demographic considered desirable by advertisers.


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