TITLE

Putting On Brave Faces

AUTHOR(S)
Consoli, John; McClellan, Steve
PUB. DATE
June 2009
SOURCE
Adweek;6/1/2009, Vol. 50 Issue 22, special section p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article examines the Spanish-language broadcast television networks Univision and Telemundo. The two companies are forecast to suffer a decline in television advertising sales in the "upfront" sales period for the 2009-2010 television season. Both networks had significant ratings success among young people aged 18-34, a demographic considered desirable by advertisers.
ACCESSION #
41039942

 

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