Taming the Wild World of Off-Deck

Berg, Andrew
May 2009
Wireless Week;5/1/2009, Vol. 15 Issue 5, p15
Trade Publication
The article discusses the issue concerning the compliance of off-deck content providers to consumer best practices in the U.S. The Mobile Advertising Association (MMA) announced its consolidated carrier playbook to help simplify compliance for off-deck content providers. The move comes after the MMA discovered that content providers failed to comply with four different playbooks from the major carriers.


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