Conrad, Kyle J.
May 2009
SGB;May2009, Vol. 42 Issue 4, p56
Trade Publication
The article discusses how growing interest in rugby can help U.S. retailers looking for a boost in sales. Ashley Mefford, sales manager at Red Rhino Sports in Austin, Texas says the best way to promote equipment for a brick-and-mortar retailer is to contact local teams and leagues to establish relationships. Chris Palombo, sales manager for Rugby Imports, insists that there is rugby in every community across the U.S. and therefore there is a market for all retailers.


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