Cash Flow

Murphy, Dennis
May 2009
SGB;May2009, Vol. 42 Issue 4, p54
Trade Publication
The article focuses on the importance of consumer financing programs for sporting goods retailers in the current challenging economic environment. It states that a consumer financing program helps promote sales and maintain profitability in several ways, including by increasing consumer buying power, offering payment options and creating promotional opportunities. It mentions that the dealers who are considering adding a consumer program should know all aspects of the financing deals.


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