give them something to talk about

Roman, Carolyn
May 2009
SGB;May2009, Vol. 42 Issue 4, p52
Trade Publication
The article focuses on the benefits of using social networking sites by the sporting goods companies for marketing their products and better understanding the needs of consumers. It states that the realtime features of social networking sites such as Facebook and Blogger allow marketers to interpret perceptions for future campaigns and product development. According to Todd Vore, president of Implus Footcare, interacting with customers through their blogs allows to communicate on their terms.


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