TITLE

SUSAN VISCON

PUB. DATE
May 2009
SOURCE
SGB;May2009, Vol. 42 Issue 4, p50
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the life and achievements of Susan Viscon, director of merchandising management for actionsports at REI Corp. It states that Viscon played a major role in establishing REI as a market-driven organization that better anticipates the needs and interests of people who enjoy outdoor recreation. It mentions that Viscon, in her current position, is helping the company to refine its marketing strategy, including customer segmentation and enhanced customer experience online.
ACCESSION #
41023707

 

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