May 2009
SGB;May2009, Vol. 42 Issue 4, p47
Trade Publication
The article focuses on the life and achievements of Michael Steck, senior director of customer marketing and sustainability at Yakima Products Inc. It states that Steck has over 13 years experience in leading the strategic development and implementation of consumer and trade marketing strategies for several outdoor lifestyle brands. It mentions that Steck's first job was as disk jockey (DJ) for Koto radio in Telluride, Colorado, and he believes in sharing the love.


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