May 2009
SGB;May2009, Vol. 42 Issue 4, p46
Trade Publication
The article focuses on the life and achievements of Dan Sheridan, vice president of national sales at Brooks Sports Inc. It states that Sheridan drives sales programs with Brooks' athletic specialty, general sporting goods, mass merchant and department store accounts in the U.S. Sheridan believes that too many times opportunities or challenges are addressed based on immediate needs, but the best thing to do is to think about the long term business opportunity or challenge.


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