May 2009
SGB;May2009, Vol. 42 Issue 4, p36
Trade Publication
The article presents information on B. J. Maloy, the founder and chief executive officer (CEO) at Evolve Golf. Maloy won Golf Magazines Innovator of the Year award for creating technically-advanced, eco-friendly products that help golfers to improve their performance off the tee. Maloy's favorite book is "The Fall of Advertising and the Rise of PR," by Al Ries and Laura Ries.


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