TITLE

THE SALES REP REDEFINED

AUTHOR(S)
Ryan, Thomas J.
PUB. DATE
May 2009
SOURCE
SGB;May2009, Vol. 42 Issue 4, p18
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article offers information on the changes that have come over in the occupation of sales representative in the sporting goods industry following consolidation in the industry and advancements in technology. According to sales executive Jeff Antonio, sales representatives are asked to bring ideas to retailers for the growth of business. It is stated that the function of a sales representative resembles that of an account manager or business consultant.
ACCESSION #
41023669

 

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