HOW has the job of the sales rep changed over the last five years?

May 2009
SGB;May2009, Vol. 42 Issue 4, p10
Trade Publication
The article presents the views of several sales executives on the changes that have come over the job of sales representative in the last five years. According to Todd Kausrud, the job of a sales representative has become difficult as well as expensive for professionals who do not represent brands that spend on marketing and advertising. According to Frank Wittenberg, the role of a sales representative is important during economic slowdown as they bind the companies to the dealers.


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