HOW has the job of the sales rep changed over the last five years?
- TOP MEGABRANDS IN 4 MAJOR CATEGORIES. // Advertising Age;10/11/2004, Vol. 75 Issue 41, pS-2
Presents the top product brands by categories based on advertising spending in the U.S. for the first half of 2004.
- TOP 200 MEGABRANDS. // Advertising Age;10/11/2004, Vol. 75 Issue 41, pS-8
Presents the top 200 product brands in terms of U.S. advertising spending for the first half of 2004.
- MEGABRANDS RANKED 101 TO 200. // Advertising Age;6/23/2008, Vol. 79 Issue 25, pS-17
A chart is presented rating the 101st-200th U.S. brand name products in terms of advertising spending in 2007.
- Marketers. // Advertising Age;12/19/2011, Vol. 82 Issue 45, p04
No abstract available.
- Advertise more, branded FMCG marketers told. Sinclair, Will // B&T Weekly;9/23/2005, Vol. 54 Issue 2537, p1
The article reports on the need for branded fast moving consumer goods companies to increase spending on advertising in Australia. Heinz Australia's managing director Peter Widdows and Campbell's International president John Doumani explained that this will enable them to compete effectively...
- EDF Energy calls Â£6m creative review. // Campaign;4/14/2006, p2
This article reports that the French energy supplier, EDF Energy is gearing up to review its above-the-line account, backed by an estimated Â£6 million spend. The company has invited a number of agencies to pitch for creative duties on its EDF Energy, London Electricity, Seeboard Energy and...
- Spar ditches TV in strategy shift. // Marketing (00253650);6/1/2006, p12
The article reports that Spar has decided to drop TV from its media plans following a strategic review. The strategy, which will focus on women's titles, will explain how Spar stores help the local community. The retailer will shift its spend out of the medium, which historically took the bulk...
- Fortune finds it pays to spend in bad times. Thomaselli, Rich // Advertising Age;7/1/2002, Vol. 73 Issue 26, p6
This article deals with the move of Lincolnshire, Illinois-based Fortune Brands to increase its advertising spending despite the declining economy of the U.S., as of July 2002. Companies usually decrease their advertising spending during an economic crisis. For Fortune Brands, investing in...
- LETTERS TO THE EDITOR. Maschio, Joseph E.; Henry, Craig; Byrne, Andrew J.; Richards, Jef // Advertising Age;7/26/1999, Vol. 70 Issue 31, p22
Presents letters to the editor referencing articles and topics discussed in previous issues. "Top 100 MegaBrands," which focused on the national media spending for several consumer products; "Afraid of Consultants," which dealt with the risk consultant pose to traditional advertising agencies;...