Enrichment Of Customer Satisfaction Through Total Quality Management Techniques

Nagaprasad, H.; Yogesha, B.
January 2009
International MultiConference of Engineers & Computer Scientists;2009, p1899
In the past manufacturers could sell all they made. Service organizations didn't worry about the service they provided. Now things have changed. Companies now are becoming more responsive, they offer a better product, and keep improving through Total Quality Management (TQM) techniques. TQM increases customer satisfaction by boosting quality. It does this by motivating the workforce and improving the way the company operates. The customer is more sophisticated and knowledgeable. If you don't offer good service, he will buy from a competitor. When corporate customers start improving their own quality, they also expect better performance from their suppliers.


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