McGraw-Hill Children's Publishing Looks For Partners To Expand Trade

February 2001
Book Publishing Report;02/05/2001, Vol. 26 Issue 6, p3
Trade Publication
Reports that United States book publishing company McGraw-Hill Co. is seeking partners with which to build its trade books program. Details regarding the company's search for partnerships that will allow both entities to take advantage of the McGraw-Hill brand; Intended purpose for McGraw-Hill's move; Overview on McGraw-Hill's partnership agreement with Cricket Magazine Group.


Related Articles

  • McGraw-Hill betting that science sells with new line of trade books.  // Book Publishing Report;10/04/99, Vol. 24 Issue 39, p4 

    Focuses on McGraw-Hill's plan to launch a line of science trade books in the United States. Part of the firm's efforts to expand its consumer publishing program; Combination of hardcover and trade paperback.

  • First Sales Reports Indicate Solid 1999 Gains. Farmanfarmaian, Roxane; Milliot, Jim // Publishers Weekly;1/31/2000, Vol. 247 Issue 5, p9 

    Provides information on the 1999 sales reports of book publishing companies in the United States. Houghton Mifflin; McGraw-Hill Companies; Tribune Education Group Incorporated; Factors which contributed to the increase in book sales in 1999.

  • Famous McGraw-Hill ad gets facelift. Garigliano, Jeff // Folio: The Magazine for Magazine Management;01/01/97, Vol. 26 Issue 1, p22 

    Reports on the updated version of the `man in the chair' print advertisement of McGraw-Hill Co., which has been around since the late 1960s. Consistency in the ad's emphatic, blunt copy; Reason for the updating of the ad.

  • New division to handle Ed. management SW.  // T H E Journal;Apr94, Vol. 21 Issue 9, p24 

    Reports that McGraw-Hill has established a new division to handle local area network-based K-12 school administrative management solutions. Student management system for district personnel; Automation software.

  • Hire service stars.  // Personnel Journal;Nov95 Supplement New Product, Vol. 74 Issue 11, p15 

    Focuses on the Customer Service Skills Inventory (CSSI) from McGraw Hill. What it is; What it does; Special features.

  • McGraw-Hill venture. Harrington, John // Crain's New York Business;7/31/95, Vol. 11 Issue 31, p22 

    Informs about a venture fund formed by McGraw-Hill Cos. to invest in emerging information industry opportunities.

  • McGraw-Hill cuts.  // Crain's New York Business;12/16/96, Vol. 12 Issue 51, p26 

    Focuses on the plans of McGraw-Hill, to reduce 340 jobs at its higher-education publishing division, with its purchase of a Times Mirror Company unit in October 1996. Effects of the layoffs.

  • What makes the information industry tick. Flanigan, James // Caribbean Business;11/11/1993, Vol. 21 Issue 45, p53 

    Opinion. Argues that McGraw-Hill Inc. is a prime example of what the information industry is and how it works. Indicators of resilience and likely future of the newspaper and magazine industries; McGraw Hill's specialized information business; Standard & Poor's stock service for financial...

  • McGraw-Hill message compelling.  // Advertising Age's Business Marketing;Aug97, Vol. 82 Issue 7, p46 

    Reports that textbooks and trade magazines are the stock-in-trade of McGraw-Hill Companies. Reference to the company telling viewers that it is a forward-thinking purveyor of information that intends to be a player in the 21st century; description of the 30-second spots created by...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics