Coke Unit Taps CM for Minute Maid

Baar, Aaron
February 2001
Adweek Southeast Edition;02/05/2001, Vol. 22 Issue 6, p40
Trade Publication
Reports on the move of Coca Cola company to tap the advertising services of Campbell Mithun agency for the its Minute Maid unit brand of softdrink. Coverage of the Minute Maid advertising project; Aim of the advertising campaign; Brief background of the working relationships between Minute Maid and Campbell.


Related Articles

  • CM Gets Work From Coke Unit. Baar, Aaron // Adweek Midwest Edition;02/05/2001, Vol. 42 Issue 6, p4 

    Focuses on the advertising project of Campbell Mithun company for Coca-Cola's Minute Maid brand. Unit of Campbell involved in the project; Implication of the project on Leo Burnett company; Expectations from the brand.

  • Minute Maid Juices Up Calcium-Fortified Line. Reyes, Sonia // Brandweek;03/13/2000, Vol. 41 Issue 11, p14 

    Reports that Minute Maid has decided to add two calcium-fortified juices under its Premium line. Reasons behind the creation of the products according to Jim Poppens, vice president of breakfast beverages at Minute Maid; Tagline of the products' advertising campaign from Leo Burnett advertising...

  • Minute Maid Coolers Eye Kiddie Cred. Reyes, Sonia // Brandweek;09/04/2000, Vol. 41 Issue 34, p8 

    Explores the advertising campaign of Minute Maid for its Minute Maid Coolers single-serve drinks in the United States. Flavors of Minute Maid Coolers; Reasons behind the national launch of Minute Maid Coolers; Advertising agency developing the television advertisement for the drinks; Media buys...

  • Andersen Ads Focus on Beauty. Baar, Aaron // Adweek Western Edition;8/20/2001, Vol. 51 Issue 34, p20 

    Focuses on the advertising campaign launched by Campbell Mithun for Andersen Windows. Summary and theme of the advertisement; Value of the campaign account.

  • Coca-Cola fails to reach Fuitopia at the oasis. Jones, Morag Cuddeford // Brand Strategy;Oct2002, Issue 164, p7 

    Focuses on the failure of the launching of the fruit drink brand Fruitopia by Coca-Cola-owned firm Minute Maid in Great Britain. Competition of brands; Factors influencing the failure of the brand launching; Criticism against the ad campaign of Coca-Cola.

  • Key seeks wide appeal. Cardona, Mercedes // Advertising Age;1/29/2001, Vol. 72 Issue 5, p8 

    The article discusses the corporate-branding campaign of Key Corp. in January 2001. The campaign will have the tag-line "Achieve Anything." Advertising shop Campbell Mithun developed and implemented the campaign. The campaign involves a television and radio commercial, print ads and other media...

  • Who ya gonna call?  // Advertising Age;8/17/1998, Vol. 69 Issue 33, p42 

    Presents images from the television advertising campaign for Minute Maid Premium Orange Tangerine from Minute Maid Co. How the television advertisement was created by Leo Burnett USA.

  • Leo Suggests Minute Maid a Life Changing Drink. Baar, Aaron // Adweek Midwest Edition;03/05/2001, Vol. 42 Issue 10, p4 

    Presents information on the advertising campaigns created by Leo Burnett advertising agency for Minute Maid orange juice. Description of the television commercial which featured basketball coach Bobby Knight; Focus of the advertisements; Details on other television commercials created by the...

  • untitled.  // Advertising Age;3/12/2001, Vol. 72 Issue 11, p46 

    The article describes the print campaign of Minute Maid Co. It emphasizes on the ability of its brand Premium Extra Vitamins C and E plus Zinc Orange Juice to give extra energy to professional women. The advertisement was created by Bcom3 Group's Leo Burnett USA. Art direction was handled by Per...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics