TITLE

A taste of real life

AUTHOR(S)
Fletcher, Mike
PUB. DATE
February 2001
SOURCE
Marketing Event;Feb2001, p35
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Provides information on the use of brand characters in television marketing campaigns to familiarize consumers to brand products. Discussion on the advertisement created by RPM agency for Old El Paso to market Mexican food; Plot and theme of the commercial; Views on brand characters and company mascots.
ACCESSION #
4096717

 

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