The power of imagination
- Shopping without Mom. // WWD: Women's Wear Daily;7/24/1997, Vol. 174 Issue 17, p2
Details findings of Cotton Inc.'s Lifestyle Monitor tracking research on consumer attitudes and behavior. Shopping patterns among teenage women; Preferred clothing styles; Brand consciousness.
- Tween consumers: Catalog clothing purchase behavior. Simpson, Linda; Douglas, Sara; Schimmel, Julie // Adolescence;Fall98, Vol. 33 Issue 131, p637
Compares the catalog clothing shopping behavior of students in their tween years with that of older students in the United States. Review of related literature; Methodology; Findings; Conclusions.
- What smells like teen spirit? Brightman, Joan // American Demographics;Nov94, Vol. 16 Issue 11, p10
Explores the attitudes of contemporary teenagers in the United States. Teenagers as consumers; Importance of philanthropy and spirituality; Decline in the importance of fashion trends and new technology; Increasing number of adolescents craving for instant gratification; Honesty in...
- Girl power. Brooke, Jill // Adweek Eastern Edition;2/2/1998, Vol. 39 Issue 5, p18
Examines the consumption and buying power of teenage girls in the United States. Role of teenage girls in the success of the films `Titanic' and `Scream' and the television shows `Dawson's Creek,' `Sabrina the Teenage Witch,' `Seventh Heaven' and `Buffy the Vampire Slayer'; Success of teen...
- Talking the talk. Leynse/SABA, Jim // Brandweek;02/01/99, Vol. 40 Issue 5, p38
Reveals the preferences of teenage boys and girls that could offer insights on how to market to them. Reason for liking clothes from Donna Karan and Polo; Factor in communication that is considered corny; Advertisement that is considered effective.
- Grooming the consumers of the new millennium. Dolliver, Mark // Adweek Western Edition;10/19/98, Vol. 48 Issue 42, p26
Cites a survey conducted by Alden & Associates concerning how much girls in the 13-19 age group spend on fashion and cosmetics. Average spending per month on `fashion upkeep.'
- Targeting Tween-agers. Osborn, Suzanne Barry // Chain Store Age;Sep2000, Vol. 76 Issue 9, p50
Considers the factors needed in marketing to teenagers. Estimated spending power of the teenage market; How to understand the teenagers market preferences; Things that define teenagers.
- Non-colas quench teen's developing thirsts. Goad, Libe // Drug Store News;4/23/2001, Vol. 23 Issue 6, p35
Reports on the spending behavior of teenagers in the United States on non-colas and alternative beverages. Sales of the category in 2001; Promotions of beverage companies targeting the consumer group; Comments from David Hayes, vice president of national accounts for Dr. Pepper/7Up.
- Lee Sanghyun. Shay, Christopher // ArtAsiaPacific;Mar/Apr2011, Issue 72, p130
The article reviews the exhibition "Past & Present: An Awkward Reunion," by Lee Sanghyun held at the Amelia Johnson Contemporary in Hong Kong, China in 2008.