TITLE

Ford takes the scenic route

AUTHOR(S)
White, Sara
PUB. DATE
February 2001
SOURCE
Marketing Event;Feb2001, p28
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Provides information on the launching of the Mondeo automobile from Ford Motor Co. in an exhibition at Forte Village Hotel in Sardinia. Details on the its European marketing campaign; Highlights of the exhibition; Features of the automobile.
ACCESSION #
4096686

 

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