TITLE

Marketing message is lying in the in-box

AUTHOR(S)
Fletcher, Mike
PUB. DATE
February 2001
SOURCE
Marketing Event;Feb2001, p16
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Provides information on the use of e-mail as a tool for marketers to introduce consumer products. Marketing strategy used by Honda automobile manufacturer; Discussion on the eBrochures mechanism from Strategic Communications; Trends on virtual exhibition.
ACCESSION #
4096662

 

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